Home The Legend of Joop Joop’s Manifesto Joop’s Campfire Joop’s Store Joop Lekkerloop is the campfire where hikers share their stories, share their wisdoms, and laugh about their mishaps. Every trail starts somewhere and has its legends. Joop too. Joop stands for some principles. Read more. Pull up a log and share in the stories being shared. T-shirts worth your while. Because they tell your story.