Joop Lekkerloop is the campfire where hikers share their stories, share their wisdoms, and laugh about their mishaps.

Every trail starts somewhere and has its legends. Joop too.

Dramatic black and white silhouette of a hiker on a mountain trail in Bosnia.

Joop stands for some principles. Read more.

Wooden sign warns hikers to stay on the trail in rugged mountainous landscape.

Pull up a log and share in the stories being shared.

A group of people enjoying a campfire in a scenic outdoor setting during twilight.

T-shirts worth your while. Because they tell your story.